Killer Video Conversions is so ridiculously easy to follow, it weighs it at a little under 25 pages. It's no textbook. Just solid facts that'll turn your video viewers into do-ers. See me analyze the emotional triggers in one of my recent videos which has a massive 70% conversion rate. That is, for every 100 views I get on YouTube, I get roughtly 70 new, highly targeted visitors to my website.